SLVR Communities. SLVR Communities: Real Estate Website, Digital Marketing and Creative

SLVR Communities is a real estate developer in New Cairo with two projects: RVR and VYBE. admepro has been its marketing partner for more than two years and handles the full scope: the website, digital marketing, BTL designs, creative and video.

Strategy: Full-scope marketing partner
Design: Website, Digital Marketing, BTL Design, Creative, Video
Client: SLVR Communities
Links: slvrcommunities.com · YouTube
Tags: Real Estate Development Egypt Web Development Social Media Video Production

01. The partnership

A developer and its marketing partner.

SLVR Communities creates destinations where business, lifestyle and community thrive together. It is a real estate developer in New Cairo with two projects: RVR, a mixed-use commercial, administrative and medical project, and VYBE, a lifestyle and connection destination.

admepro has worked with SLVR for more than two years and handles the full scope of its marketing: the website, digital marketing, BTL designs, creative and video, so both projects speak in one calm, premium voice.

This case study shows the website, the digital content, the creative, the on-site material and the films we made for SLVR.

02. The projects

RVR and VYBE.

RVR is a mixed-use commercial, administrative and medical project on the Gamal Abdel Nasser Axis, Fifth Settlement, New Cairo.

VYBE is a lifestyle and connection destination in Fifth Settlement, New Cairo, bringing offices, medical clinics and retail together.

A render of the RVR building with its signage and retail at street level

A render of an RVR retail terrace with shops and seating

A medical clinic interior in the project

03. The website

Designed and developed by admepro.

admepro designed and developed the SLVR Communities website. It opens on a full-screen brand film, then moves through the company story, the two projects, the partners and the news.

Each project has its own page with the unit types, the location and a brochure to download. Visitors can reach SLVR by WhatsApp or the hotline from any page, and the media center gathers the films and photos in one place.

The full SLVR Communities home page, scrollable

04. Digital marketing

A steady voice for two projects.

Beyond the website, we run SLVR's digital marketing: news articles with their own cover designs, social media content and video. The articles follow both projects, from the launch of VYBE and the construction at RVR to the partners, the people behind the brand and its CSR initiatives.

Article cover: RVR, reality under construction

Article cover: RVR construction, where the ground begins to move

Article cover: designing modern administrative workspaces at RVR

Article cover: welcoming Ramadan at SLVR Communities

Article cover: the value behind the vision, Hafez Consultants and Gateway Financials

Article cover: EHFS and InCommercial at RVR

05. Creative

Creative for both projects.

Teaser visuals, location maps and brochure pages for RVR and VYBE, designed to sit in one SLVR visual system while each project keeps its own colours: dark with an orange route for RVR, cream and purple for VYBE.

A teaser visual for VYBE with a woman in soft light

A teaser visual for VYBE with a woman in sunglasses

The RVR location map in dark with an orange route

The VYBE location map in cream and purple

06. BTL

On site and in print.

BTL designs and on-site material for SLVR, from the branded signage to the stage at its launch events.

07. Films and reels

Films and reels for the channel.

Films and reels published on the SLVR Communities YouTube channel: the VYBE launch event, an inside look at the company and the outdoor campaign, plus short reels from the construction at RVR and from behind the scenes at VYBE. Press play to watch.