Linvee. Linvee: Modest Wear Campaign, 500K Sales in Month One

Linvee is an Egyptian modest wear brand with an online store. admepro produced its launch campaign: studio photography of the coats, vests and accessories, vertical product reels for social media, and a behind-the-scenes film from the shoot. Linvee reached 500K in sales in its first launch month.

Design: Campaign Photography, Product Reels, Behind the Scenes
Client: Linvee
Tags: Egypt Fashion Modest Wear E-commerce Photography Video Production Retail

01. The brand

A modest wear brand that launched online.

Linvee is an Egyptian modest wear brand with an online store. Its first collection is built around coats, trench coats, vests and layered looks: pieces a woman can wear over a shirt and wide trousers, with a headscarf, and still look put together.

Because the collection launched online, the pictures had to do the work of a fitting room. Each piece needed to be seen on a real woman, in motion and up close, so a customer could judge the cut, the fabric and the colour before she ordered.

admepro produced the launch campaign: studio photography, product reels and a film from behind the scenes. Linvee reached 500K in sales in its first launch month.

The campaign film opens close, on a collar, a cuff and a belt, then steps back to the full look, shot against a cool blue-grey backdrop so the colours stay in front.

02. The photography

Texture, colour and cut.

The studio photography covers the whole range: a green coat held up on its own, a black coat with a drawstring waist, a brown trench in close light, and a navy coat beside a camel trench.

Full looks sit next to close details of buttons, belts and seams, and portraits carry the headscarf styling, so the same set of pictures works on the product page and on social media.

Two women in a navy coat and a camel trench coat, side by side

A green coat held up by a hand against a grey backdrop

Close-up of a black coat with a drawstring waist and a hand in the pocket

A woman in a brown trench coat holding the lapels

Two women in a navy coat and a camel trench, standing together

Close-up of a navy and a camel coat with buttons and drawstring waists

Portrait of a woman with long curly hair in a grey coat

Portrait of a woman in a headscarf and sunglasses with a bag on her shoulder

03. The reels

Made for the feed.

Five vertical product reels cut from the same shoot: a leather vest and belt, a row of coats, orange and green knit vests with a leather bag, and a printed headscarf with sunglasses. Each one starts on a detail and ends on the Linvee name.