Darjan Urban is a real estate development built on one idea: great communities are shaped step by step, with purpose and care. We built its brand identity, from the wordmark and symbol to the colour palette, stationery and signage, and turned it into a carousel for social media.
Darjan Urban
Branding
A real estate brand designed to grow and built to belong.
Darjan Urban builds communities one step at a time. The brand had to feel calm, confident and human, so we paired warm espresso brown and wine red with a bright orange accent and a rounded lowercase wordmark.
This case study shows the identity in use on a sign, business cards and a brochure, and the social media carousel we designed to introduce it. The hero and the cover are concept visuals created to set the mood.
01. Identity
A rounded wordmark, a stepped symbol and a bold palette.
The wordmark uses soft, rounded lowercase letters with a long descending j. The symbol is built from stepped lines that echo the idea of progress, step by step.
The palette runs from Deep Espresso Brown and wine red to a vivid orange, teal and soft cream.
02. Motion
The carousel in motion.
The carousel slides come to life with slow camera movement and a calm reveal of the brand message, ready for stories and reels.
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