Sayed Hanafy

Digital, Production

Sayed Hanafy. Sayed Hanafy Koshary: Film & Food Photography

Sayed Hanafy Koshary has been serving Egypt since 1952. For more than 6 years admepro has worked with the brand on a big move: the Black Horse campaign film, food photography and social content, which reached 3M+ views across all platforms.

Design
Campaign Film, Food Photography
Client
Sayed Hanafy Koshary
Tags
EgyptFood and BeverageFood StylingPhotographyVideo Production

01. A 6+ year partnership

More than six years, and one big move for the brand.

Sayed Hanafy Koshary has been part of Egyptian tables since 1952. For more than six years admepro has been part of its story, and together we made a big move for the brand.

Our work covers campaign films, food photography and social content, and the campaign reached 3M+ views across all platforms.

02. The Black Horse film

Watch the Black Horse campaign.

03. The brand film

The story behind the name.

A brand film built around the people, the signage and the heritage of Sayed Hanafy Koshary.

04. Food photography

Koshary shot in bold colour.

05. Packaging & signage

The name on every bowl and every shopfront.

Sayed Hanafy Koshary shop sign in Arabic calligraphy
Sayed Hanafy koshary bowl with fried onions and lemon
Sayed Hanafy pasta bowl with chicken and peppers

06. On the table

Koshary the way it is eaten.

Sayed Hanafy koshary bowl with chickpeas and crispy onions on a table
Sayed Hanafy koshary meal shared at the table, top view

07. Kids meal

The Kids meal, ready to play with.

Menu photography for the Sayed Hanafy Kids meal: a bucket and a gable box in their own bright branding.

Two children with the Sayed Hanafy Kids meal bucket and box and toy cars
Children playing with toy vehicles next to the Sayed Hanafy Kids meal
A boy and a girl reaching for toy vehicles beside the Sayed Hanafy Kids meal

Project by the numbers.

  • 6+Years working together
  • +3MViews across all platforms
Next projectDarjan Urban

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