Branding, Digital, Creative, Production
RB Jewelry. RB Jewelry: Branding, Online Store and AI Imagery
RB Jewelry is an Egyptian e-commerce jewelry brand built on one idea: jewelry should fit into real life, simple enough for everyday and never plain. admepro built it from scratch: the brand, the online store, all of its product imagery and its vertical reels, made with AI.
RB Jewelry
Branding
A jewelry brand made for everyday, and never plain.
RB Jewelry is an Egyptian e-commerce jewelry brand built on one idea: jewelry should work with your life as it is, not ask you to change for it. admepro built it from scratch: the brand, with the RB mark and its Fine Jewelry line in olive green, black and white, the online store, and then all of its product imagery, lifestyle images and films, created with AI.
This case study shows the identity, the website, the lifestyle images, the vertical reel and the product images made for the collection.
01. The website
A store built to sell.
admepro built the RB Jewelry online store on Shopify. The home page opens on a full-screen look with the line Handcrafted in Sterling Silver, then moves to the products, the collection and the brand story.
Shoppers can browse by type: earrings, rings, bracelets, necklaces and sets. Each product page shows the price in Egyptian pounds, stock status and the ring sizes, and the store works the same on a phone.
02. Lifestyle
Jewelry on real-feeling skin.
Lifestyle images made with AI and directed by our creative team: a model in black with stacked gold rings, a burgundy blazer with emerald stones, and a drive in a vintage car.
03. Campaign look
04. The reel
Jewelry in an everyday moment.
A nine second vertical reel for social. It opens on the RB mark, moves close to the Sunray earring and the profile of a woman in a green jacket, and ends on the line: Made for every moment. Belongs in every place.
Every frame was created with AI video production and directed by our creative team.
05. More reels
Simple to wear. Easy to come back to.
Three more vertical reels for the RB Jewelry feed: rings stacked on the hand, a ride in the elevator made with AI, and gold rings with colored stones.
06. The frames
Light, gold and green.
Warm side light on the skin, the gold of the Sunray earring and a deep green jacket echoing the emerald stones of the collection. The same look runs through the whole reel.
07. The images
Every product image, made with AI.
All of RB Jewelry's product imagery was created with AI and directed by our creative team: the Sunray and Arabesque earrings, the Core, Emerald Cut and Mosaic rings and the Ruby Cuff, handmade in sterling silver with gold finishes.
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