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Creative Production February 1, 2020

Elle

ELLE Cosmetics, a distinguished name in the beauty industry, represents sophistication and contemporary style in nail care. Our partnership aimed to showcase their premium nail polish collection through a campaign that captures both the brand’s elegance and its commitment to empowering self-expression.

01. Video & Audio Production

Elevating Beauty Through Cinematic Color Stories.

Our comprehensive approach transformed ELLE’s nail polish collection into a visual masterpiece. The campaign merged high-fashion aesthetics with artistic cinematography, showcasing the rich pigments and long-lasting formula. Through careful attention to detail and creative innovation, we highlighted each shade’s unique character while maintaining the collection’s cohesive luxury positioning.

Our creative direction celebrated each polish shade through minimalist storytelling and visual artistry. We developed concepts highlighting product versatility through elegant hand choreography and artistic compositions, emphasizing the collection's premium quality and brand positioning.

We crafted detailed shot lists focusing on hand positioning and polish application. Our team coordinated with professional hand models, developed color-specific background selections, and planned precise macro shots to capture polish detail.

Using controlled studio lighting and macro cinematography, we captured the true essence of each shade. Carefully choreographed hand movements against solid backgrounds showcased the polish's finish and professional application quality.

Expert editing enhanced each shade's natural beauty while maintaining perfect color accuracy. Our color grading preserved authentic polish tones, creating a luxurious visual experience aligned with ELLE's premium standards.

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The Crew

Say Hi to people
behind the magic.

Directing

— Yazid Edaly
Director

— Radwa ELbarbary
Ass. Director

Camera Crew

— Mohamed Tarek
DOP

Production

— Mostafa Shannah
Executive Producer

Music Production

— Yazid Eldaly
Music Producer

Account Managment

— Radwa Elbarbary
Account Director

Art Direction

— Israa Mobarak
Art Director

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to discuss a new project.

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We’re a team of creatives who are excited about unique ideas and create amazing product videos.

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