Branding, Creative, Digital · October 1, 2024

Cote. Cote: Tanning Brand Identity & Packaging Design Egypt

Cotê, the ultimate tanning experience, blends the art of sun-kissed perfection with skin-loving care. Whether you choose the rich, nourishing tanning oil or the smooth, hydrating gel, Cotê delivers a natural, radiant glow, with luxurious ingredients designed to hydrate, protect, and enhance your skin while you soak up the sun.

Strategy: Brand Strategy, Digital Strategy
Design: Branding, Identity, Packaging
Client: Elle Cosmetics
Tags: Cosmetics Egypt Packaging Retail

Côte
Branding

Building a luxurious beauty experience through strategic branding and visual excellence.

We crafted Côte from its authentic roots, blending timeless elegance with the warmth of a private, intimate retreat. From brand identity to social media strategy, we brought this exclusive, sun-kissed experience to life, transforming a vision into a luxury tanning experience.

By combining stunning visuals, engaging content, and targeted campaigns, we ensured it not only shines in the marketplace but also fosters a loyal, sun-kissed community.

01. Packaging

Premium packaging design that elevates the tanning experience.

Côte bursts with vibrant colors that evoke the warmth and energy of sun-kissed skin. Its packaging combines vibrant blue, soft pink, and rich brown for a perfect balance of elegance and energy.

The calming blue evokes the tranquil sea, the warm pink adds femininity and playfulness, and the deep brown grounds the design with luxury and sophistication.

Colour story

**Nature Sand**Earthy browns blend seamlessly with touches of gold, celebrating nature's grounding elements.

**Skin Sunset**Warm pink hues dance with coral undertones, reflecting the sky's golden-hour radiance.

**Tranquility Sea**Crystal-clear blues merge with gentle aqua tones, capturing the Mediterranean's serene waters.

02. Branding Materials

Crafting Côte's luxe branding materials.

The signature jars feature a matte gradient finish, transitioning through sun-gradient colors that embody the brand's coastal essence. Custom embossed detailing adds sophisticated texture while golden accents elevate the luxury experience.

Each canvas beauty bag showcases delicate tonal embroidery featuring Côte's refined logo and patterns. Sustainably sourced materials and premium hardware reflect the brand's commitment to mindful luxury.

03. Reels Production

Crafting Mediterranean elegance by producing reels.

Using Côte products and carefully chosen stock footage, we produced reels that capture the vibe of summer and daily tanning-oil rituals.

04. Social Media

Engaging social media content that glows.

Côte's social media presence mirrors its branding: inviting, inspirational, and aspirational, with carefully curated imagery, engaging content, and a consistent tone.