Asus Zenfone
ASUS, a global technology leader, trusted us to showcase their flagship Zenfone through comprehensive creative and production services. Our team developed a full-scale campaign that elevated the smartphone’s innovative features while maintaining the brand’s premium positioning in the mobile market.
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Strategy
Creative Concept, Music Track Lyrics, Creative treatment
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Design
Moodboard
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Client
ASUS
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Tags
Audio Production, Egypt, Photography, Technology, Video Production
Creating Stories that inspire tech excellence.
Our integrated approach encompassed every aspect of production, from initial creative conceptualization to final delivery. The campaign featured high-end cinematography highlighting the Zenfone’s advanced capabilities, complemented by an original musical score that enhanced the brand’s dynamic identity. This multi-faceted project combined technical excellence with artistic vision.
The creative centered on showcasing the Zenfone's cutting-edge features through sophisticated visual storytelling. Our concept merged real characters with their real stories, developing scenes that demonstrated the phone's capabilities in real-world scenarios with a long motivational music track.
Meticulous planning ensured every aspect aligned with our creative vision. This included detailed storyboarding, location scouting, and technical preparations for specialized shots. Our team created lyrics for the music track with music producers while developing comprehensive shot lists for capturing the phone's unique features.
High-end cinematography brought our vision to life, using specialized equipment for dynamic movement, and precise product highlights. Professional lighting setups enhanced the Zenfone's premium design elements, while carefully choreographed sequences demonstrated its advanced features in action.
Expert editing combined with visual effects elevated the final output. Color grading enhanced the premium look while maintaining brand consistency. The integration of our custom musical score with the visual narrative created a compelling audio-visual experience..
Building dreams behind the camera lights.
Our production involved a dedicated team of specialists, from technical directors to music composers, working in harmony to achieve exceptional results. The process required precise coordination between multiple units, specialized equipment for unique shots, and innovative problem-solving to capture the Zenfone’s features effectively.
Say Hi to people
behind the magic.
Directing
— Ahmed Halim
Creative & Director
— Magdy Kishk
Ass. Director
Camera Crew
— Wael Farag
DOP
— Omar Ehab
Photographer
Production
— Mostafa Shannah
Executive Producer
Music Production
— Yazid Eldaly
Music Producer
Account Managment
— Radwa Elbarbary
Account Director
Art Direction
— Israa Mobarak
Art Director
Post Production
— The Post Office
Editing & Color grading
Send us an email,
to discuss a new project.
We’re a team of creatives who are excited about unique ideas and create Video Commercials.