Ramadan Campaign, May 2018
This project was different from any other project. As they came to us a few days before Ramadan and wanted a publicity campaign that could attract the largest number of viewers, especially mothers, which made the task more difficult than usual. The time was tight. We had a brainstorming session as soon as possible to find the best solutions. To make us achieve what the client aspires to.
Since we aim to get our message to mothers, we had to choose a person who trusted most of all mothers and has a large fan base, we did not find better than Sally Fouad to deliver our message, a famous announcer, offering many good recipes.
And as we adopted in this campaign the idea of making Ramadan’s sweets using the product in different recipes and the idea was based on that chocolate does not need a big announcement or Advertisement Chocolates speak for themselves, indeed this campaign succeeded and achieved large numbers on all the social media platforms, which helped us to increase the popularity of the product “Moltobella”.
We did not fail to implement this campaign. We resorted to all the professional methods of photography and directing to produce the best results that fit us as a company and suitable for the name of the product, we filmed all the episodes on the same day, indeed it was a very hard, tiring day but it worth all the effort, we had Also blessed with moments full of joy and laughter on the set.